L'Oreal Payton-Thompson Writer & Author
Establishing Yourself As A Thought Leader
Engagement increased from 7.23% to 12.53%
Followers 2503 to 4300
L’Oreal is Baltimore-bred, Chicago-based freelance writer, editor and blogger whose byline has appeared in outlets such as Bitch, Bustle, HelloGiggles , People, SELF, the Shine App, Shondaland and ZORA.
When she approached Girl Behind The Hustle, she had a very established Twitter community but was struggling with building her presence on Instagram.
I was feeling overwhelmed and stressed with growing my Instagram followers. I didn’t know what to post, how often or when to post.
Social Media Strategy
The challenge that most Entrepreneurs face is how do I increase my impact and reach without increase the time that I’m spending on Social Media. Since L’Oreal was very active on Twitter we suggested she utilize the popularity of repurposing Tweets to Instagram. This exponentially increased her content’s purpose, reach and impressions.
The strategy created was custom to my needs, as well as presented in a way that wasn't overwhelming.
The Results
L’Oreals content gained more than a million impressions being reposted and shared by Self Magazine, Shondaland, XO Necole & Black Love growing her authority and impact as a thought leader
I knew I had to hire her. Lu'Cretia knows what she's talking about. I've worked with other strategists and she stood out in that she offered simple, tangible ways for me to increase my followers (complete with well-researched #hashtags) that didn't feel overwhelming. I would highly recommend her services to any bloggers, influencers, creatives and entrepreneurs who are looking for a custom strategy with tried-and-true tactics.