Build Her Up
Using social strategy to build community with purpose and pivot
Founded by Nafeesah Leverette, Build Her Up encourages women to move in purpose confidently while building their faith unapologetically. Women connect with Nafeesah when they are to build their faith, move-in purpose and grow their brands.When we began working together Nafeesah was using Instagram to build a community around her business, but was unsure what to post.
Before working together I had problems with Social Media Planning and Content. I was frustrated because I still wasn’t connecting with my audience.
Social Media Strategy
The though content that Nafeesah was posting was visually attractive, it wasn’t telling the story of her brand or mission. People who discovered her content weren’t sure of the next steps that they could take to connect and be a part of the community. There was a bit of brand confusion with the cohesiveness of the feed.
We began by updating the bio and advising Nafeesah to use templates to create a cohesive page with recognizable branding. This helped increase not only her brand awareness, but also establish brand identity.
When I started I was unhappy with what I was putting out. I felt like my audience was lost and I was just pushing out content cause I had to. We used tools that I already knew, and with a clear, thought out process you made me fall back in love with making content. Now I'm now excited about the stuff I share and I know it’s making a difference.
The Pivot
As the Build Her Up brand began to grow and increase on social media, Nafeesah desired to move deeper into segmenting the brand and begin offer Website Design. Since most of their existing market were current or aspiring business owners, incorporating this content into the existing content strategy was a strategic move. Within months of pivoting, Nafeesah has her first 4 figure quarter.
I am beyond elated to say that I have made $9,000 in the past 4 months. I started slowly transition in the next chapter…
With continued ongoing strategy through our VIP strategy sessions, Nafeesah and Build Her UP will continue to grow and increase through 2021.
If you are ready to receive a custom social media strategy for your brand, let’s connect here.