Latinx consumers currently yield $1.5 trillion in annual buying power according to Nielsen. Latina small businesses are one of the fastest growing segments in the US, contributing more than $700 billion in sales to the economy annually according to a report form Standford. One in four newly opened small businesses is Latino owned. According to Jerry Porras, co-founder of the Latino Business Action Network, a nonprofit out of Stanford University focused on empowering Latino business owners, if Latino-owned employer firms were given the same chances they would generate an additional $4 billion in revenue and 1 million jobs. 

According to the Stanford report most Latino owned businesses are either self funded or funded from seed money from family and friends due to the high interest & limited loans  offered by traditional banks.  Even with the challenges that Latinax owned businesses face with receiving fair access to capital, their businesses continue to thrive at an impressive rate of 14% outpacing the US economy. Here’s a roundup of some of our favorite Latinax Owned businesses that you can support right now.

Ada Rojas a proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty to celebrate her Dominican roots and cultivate the Latina community. For the last 10 years, she’s built a strong community through her digital platform AllThingsAda.com now Botánika Beauty. Through this new venture, Ada hopes to change the face of the beauty industry while honoring her culture and showing the world the power of the Latino haircare community.

Stephanie Flor has worked with some of the most influential celebrities out there from Mariah Carey to Sting. Her global beauty tips have been published in Marie Claire, Glamour, Oprah magazine, Allure, Cosmo and the Travel Channel. She has also been named as one of Latina Magazine’s “Beauty Vanguards” and was featured in Glamour and Skyla’s “Making Her Mark” campaign. Stephanie founded AroundTheWorld Beauty - A beauty, travel platform focused on celebrating diversity and beauty rituals of women around the world. Thru this platform She provides workshops, and curated beauty journeys inspired by the deeper meaning of beauty. She recently launched her destination inspired Beauty Boxes to send the gift of global indie beauty straight to your home.

Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard. The Bonita Project represents clients across the beauty and fashion industry such as Botanika, Kinko, Honey Baby Naturals, Gracious Om, Kubra Kay and Stitch Lab.

After experiencing a stressful period in her life and not wanting to turn to pharmaceuticals to her manage anxiety & stress, Andrea Barrera began looking into holistic healing, plants and the healing properties of CBD.  This led Andrea to create Gracious Om, a CBD Infused beauty brand focused on healing, self-love & self-care.

Ona Diaz Santin better known as “The Hair Saint” is a highly sought-after NYC celebrity stylist and educator. She has styled the tresses of some of your favorite curly women including Massy Arias, Franchelli Rodriguez (Chellis Curls), Carolina Contreras (Miss Rizos) and Ada Rojas (All Things Ada). Her hair salon 5 Salon & Spa was named by Refinery29 as one of “The Best New York City Salons For Natural Hair & Curls.” Ona has been featured in various publications (in both English and Spanish), including People En Español, Thrillist, Para Ti Mujer, and Mamas Latinas.

Jasmine Lopez is the Co-Founder of THE FIREHOUSE DREAM which provides young adults from disinvested communities with opportunities to DISCOVER creative skill sets like photography, hand lettering, graphic design, while being EQUIPPED  with financial literacy and other tools needed to create an income,  and to partner their lived experiences with purpose allowing  them to THRIVE..

Karina Mora of Karina is passionate about educating others about Mexico thru art. She is on a mission to help people see beyond the stereotypes and into the heart of who Mexicans are; one piece of art at a time.

1. Karina believes “A better future starts with a conversation, understanding and compassion”, which is the purpose behind her business.

Aisha Ceballos-Crump decided to use her grandmother’s secret hair ingredient “miel,” or honey in Spanish to create the first Latina owned hair and skincare line for natural hair. Hair brands are generally segmented by race, gender and age, but Honey Baby Natural crosses all of those lines.  During her first year of business, she was able to secure placement in Target and can now be found in CVS, Rite Aid, Walmart and her biggest retailer, Sally’s Beauty. Aisha’s love for community and belief in helping the next woman win led her to launch two additional companies, Botanika Beauty and Beauty Loft.