What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard. 

The Bonita Project represents clients across the beauty and fashion industry such as Botanika, Kinko, Honey Baby Naturals, Gracious Om, Kubra Kay, Stitch Lab

Listen in as we discuss how serving can open doors, how to know when you’re ready for PR management and the answer to the question “What brands should do with planned campaigns/releases at this time”?

The Real Deal Behind The Hustle

What book should every Girl Behind The Hustle read ?

Becoming, Michelle Obama

What’s a tool or app that helps you manage your life or work that you couldn't live without?

Trello

What’s a quote or mantra that keeps you encouraged?

“Comfort Kills”

What’s your go to song before a meeting or to kick off your day

Let’s Go- Trick Daddy

Here's how you can connect with Danielle Alvarez and The Bonita Project The Bonita Project | Instagram |

You can stay connected via Instagram/Facebook  or by email at heygirl@girlbehindthehustle.com

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