"I started to notice that I was always the Latina girl that they would make sure to check off the box"  

Today on the podcast I'm chatting with Ada Rojas. A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty to celebrate her Dominican roots and cultivate the Latina community. For the last 10 years, she’s built a strong community through her digital platform AllThingsAda.com. Her dreams of creating a haircare brand manifested when she approached  her now mentor Aisha Cebellos-Crump about a product collaboration and Aisha offered her an opportunity to create her own brand instead. 

In the summer of 2017, these two driven Latinas joined forces and started to develop and create what is now Botánika Beauty. Through this new venture, Ada hopes to change the face of the beauty industry while honoring her culture and showing the world the power of the Latino haircare community. We chat about the importance of shooting your shot, perfecting your pitch, position your brand, being prepared and creating what you wish existed.

The Real Deal Behind The Hustle

What’s a Quote or Mantra that keeps you encouraged?

Proverbs 3:5-6 Trust in the LORD with all thine heart; and lean not unto thine own understanding. In all thy ways acknowledge him, and he shall direct thy paths

What’s a tool or app that helps you manage your life or work that you couldn't live without?

Google Calendar, Basecamp

What’s a book that every Girl Behind The Hustle should read?

Alchemist Paulo Coelho

Principles for Success, Ray Dalio

Go to song before a meeting?

Lovely Day Bill Withers

What do you do for self-care?

Journaling, Solo Vacations, Mental Notes of things that bring me peace & joy

Here's how you can connect with Ada Rojas Botanika Instagram Botánika  |  All Things Ada  Instagram | 

You can stay connected via Instagram/Facebook  or by email at heygirl@girlbehindthehustle.com Subscribe to become apart of our community.